BRIEF: 7 in 10 Gen Z struggle with anxiety and some form of sleep disorders, highlighting a significant need for relaxation. While Gen Z relies on white noise for relaxation, streaming it for over three million hours daily, their experience is constantly interrupted by ads.

IDEA: We created an audio ad that doesn’t feel like an ad by transforming the iconic Coca-Cola fizz into calming white noise. We seamlessly integrated it into Gen Z’s existing white noise playlists, providing a moment of calm without the jarring interruption. We also crafted a full playlist made entirely from the different colored noises found in the fizz.