BRIEF: Show the world that UGG is a global icon.

IDEA: UGG's most iconic campaign ever. Iconic From The First Step, a start-studded campaign that takes us from the very first step and the birthplace of UGG through all the other steps since and beyond, celebrating the people who have crafted our iconic legacy together and confidently turning heads along the way.

Starring Icons Sarah Jessica Parker, Elsa Hosk, Central Cee, Stefon Diggs, Rina Sawayama, Leah Dou, Aweng Chuol, Alton Mason, Jeremy Scott and Lil Cherry

Director: Gia Coppola. Photographer: Samuel Bradley. Stylist: Jordan Bickham.

Also starring UGG founder and first-time model, Brian Smith ✌️