BRIEF: Replace Kate Moss as the face of Diet Coke with real consumers

IDEA: Knowing that Diet Coke has a legion of loyal fans who all have their own unique ways of enjoying their Diet Coke break, we searched the UK for these real stories and turned them into our campaign.

We also recreated the iconic Coke, promo putting our customers names on the cans. The time using the names of all the people who gave us their stories and hundreds more.

The TV commercial was aired across the UK with an accompanying print and OOH campaign.