BRIEF: Create a brand experience for Desigual in Sonar Music Festival to communicate their new brand concept “liberate your inner artist”.

IDEA: To represent our individual artistic energies we measured the unique electrical currents that run through us and transformed them it into a sound and colour aura that followed each person through the interactive space. Onionlab, a design and technology studio helped bring this project to life.

The space also hosted meditation sessions and chill out zones to help people connect with their inner artist and immerse themselves the world of Desigual.